Many small businesses don’t have the staff or expertise to make sure they’re using their marketing dollars as effectively as possible. That’s where a digital agency can come in handy.
There are many ways a digital agency can help local businesses grow and add revenue to their bottom line. From helping to develop your brand, to designing a website and executing marketing campaigns to drive high quality traffic, having a skilled agency in your corner can be a valuable decision.
How should you begin? First, it requires you look at your revenues and set out some growth goals for your business. Where would you like to see your business in 6 to 12 months? Next, what kind of a investment would you be willing to make on a monthly to reach those goals? With this information and after an initial conversation or two, a good agency can provide you with a marketing "roadmap" to help you reach your goals.
From a high-level, here are the services a good marketing agency can offer to help bring you new customers:
Positioning - Understand your marketplace, competition and your competitive advantages. Given your strengths, who are your core customers and how can you best highlight your strengths? How could you contrast yourself against others in your marketplace to make yourself an obvious choice for your customers?
Branding - How can you tell your company’s story and explain your unique sales proposition, using a logo, colors, fonts, images and messaging on your website? An experienced agency can help paint a powerful picture of your company and explain why you have the best products and services for your customers.
Web design - A website is one of the most effective ways to represent your brand powerfully, differentiate yourself from your competitors, tell your story & sell yourself. A few ways a website can help you:
- Develop professional content to build credibility & increase SEO
- Plan for Search Engine Optimization to grow organic web traffic
- Offering eCommerce functionality to sell your products & services online
- Conversion planning to make the most of your web leads
Marketing strategy - Developing the best marketing mix means choosing the right channels to reach your audience. A well informed team can help you make the most effective choices. Depending on your budget and your target audience, developing the right mix of social media platforms, paid search advertising, display advertising and re-targeting is important to success.
Marketing campaigns - The right agency can help you conceive your campaigns, develop advertisements and manage and optimize your campaigns and budget
- Select the best channels to connect with your audience
- Create designs and copy for advertisements
- Launching and execution of your campaigns
- Lead tracking, attribution & optimizing
Ideas for brand building with your customer service & experience
How Does A Marketing Plan Help You?
After having a good conversation with a knowledgeable digital marketing agency, the agency should be able to develop a recommendation of the best steps and actions to take, to best market and grow your business. This “roadmap” would include a timeline of the recommended steps, the marketing channels they’d recommend, the media budget they suggest, as well as any suggested development of creative elements to be used in advertising.
After reviewing the plans from a few different agencies, you’ll be able to select the best plan for you.
Have any questions? Feel free to reach out to Local Digital.